Photography today is different from how it was just a few years ago. Before the smart phone and before everybody with a camera became a photographer, the photographer stayed busy documenting events and special moments in the lives of people. Today, it can be hit or miss for the professional photographers who have put all of their time, talents, hard work and dedication into learning this craft and art of photography.
So, what do you do when you see the tides changing in photography and with your own business? Maybe a change in direction is just the thing you need to reinvent or revamp your passion as a photographer. Let’s look at some ways of changing directions.
7 Ways to Change the Direction of Your Photography and Keep Moving Forward.
1. Decide what areas of photography you really love. Pick 3-4 and write them down. For example, I like fashion, headshots and fine art portraiture.
2. Develop a plan to become the best in those areas that you love. You may take some classes or go to some workshops, attend meet-ups or watch videos.
3. Once you have your plan down, decide on your target market. Who do you want to be your clients? How do you find them? Where do they hang out? Maybe it’s on social media or maybe you need to start setting up displays at events.
4. Make sure you look good everywhere. Revamp your website, business cards, your social media, your marketing materials and your pricing.
If you want to be a professional–then look the part! You have to invest in branding!
5. Write your goals down for the month, the quarter and the year. Decide how many sessions of each you want and go hard after them. How much do you want to make? For example, if you want to make $2,000 per month-figure out how many sessions and the pricing that you need to reach that goal.
6. Give a little. It is always good to give to a charity or cause. Giving to the community will render you great results. In addition to giving, you let people know about your change in direction.
7. Think positive. Sometimes change can be difficult. But, when you embrace change and approach your new direction with a positive outlook, you will find that changing directions could be just what you need to move to newer and higher levels in your photography business.